The Full Story
About
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Mission
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CORPORATE COLOURS
To preserve and reinforce the integrity of the Jinxin identity,
it is vital that we never alter or re-position any of the elements within it.
Although the examples below do not represent every misuse, they do
illustratesome common mistakes that must be avoided when using
the Jinxin identity. Always reproduce the identity using the specific colours
and dimensions indicated in this manual.
CORPORATE COLOURS
Full colour
In order to create a flexible system for the brand signature,
variants of the identity are available for different applications.
Full colour reversed
Here are the rules that must be followed:
The full colour version in the element [Blue&yellow]
must be used whenever possible
- either on white or the Jinxin Warm Grey background.
Corporate identity in single colour
The single colour versions may be used for black and white
printing in newspapers and faxes, for example.